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India Social Media Survey Edition 2 is live. Participate Now!
What are the top 5 social media activities undertaken by Indian marketers? - What are the top metrics deployed by companies in India to evaluate success/measure ROI of their social media programme ? -...
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Communities will be the next big thing in marketing
Jessie Paul is the managing director of Paul Writer, which she founded in early 2010 that works with clients in the B2B, services and technology space to create optimal marketing plans. Padmaja Nagarur...
View ArticleMahesh Murthy, Paul Writer Conference, August 2011
Mahesh Murthy at the Paul Writer Conference, August 2011
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New Trends in Brand Engagement: @MaheshMurthy at The Paul Writer Conference...
Paul Writer, a peer-to-peer community for marketers organised the The Paul Writer Futurist CMO Conference last week. Digital and social media featured prominently in discussions on the latest marketing...
View ArticleSocial Media Analytics – #IBM #Coremetrics : An Overview
We recently covered the Paul Writer Conference #CMO2011 on August, 25 2011. One of the interesting sessions, conducted by Vikrant Chowdhary, General Manager – Software Solutions Group, IBM India /...
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